Alpha Juices – A Strategy for the Supermarket
Alpha Juices is a rapidly growing student startup that produces cold pressed with a number of associated health benefits. YCC was tasked with conducting industry research into the process and requirements for pitching a product to the supermarket. Comprehensive competitor analysis was carried out to identify a USP for Alpha Juices and financial analysis to estimate the cost implications of an expansion.
Virgin Trains East Coast – Using ‘Big Data’
The aim of this project was to help VTEC better understand ‘Big Data’ and how it can be integrated into VTEC’s management structure, specifically within the Safety and Environment Department. This was achieved by conducting research into the utilization and methodologies of ‘Big Data’ currently integrated at other companies. More so, YCC explored the ways solutions and conclusions could be drawn from the data whilst focusing on the resource and cost implications of the processes.
York Food Bank – ‘200 Club’
Our consultants were tasked with devising a plan that would generate York Food Bank a constant flow of income, enabling them to have more control over their finances. This led to YCC developing an innovative concept later known as the ‘200 Club.’ This was achieved through gaining a deeper insight into membership schemes through market research and creating a marketing proposal to raise the awareness of the charity and its benefits to the local community.
Below are a few of our past clients.
‘‘ The student volunteers listened to us very carefully, and adopted a very thoughtful and intelligent approach to addressing our problem. They were good at giving feedback as they worked and enthusiastic in their approach.’’ – Joseph Trust
‘‘I have been most impressed from the start with all the professionalism shown by the students, and how all the detail of our situation has been understood so quickly. The report produced is of a very high standard and will be the basis of our planning for the future. I am very grateful indeed for all your help.’’ – York Family Mediation Service
‘‘Did exactly what I asked at all times and really enabled me to understand the supermarket better. Everybody was engaging and appeared to work very hard doing this alongside their respective degrees. The experience was very pleasant and I will be highly recommending them.’’ – Alpha Juices